Why Your Online Shop Needs More Than Just Ads
The real cost of buying traffic to a shop that leaks salesSocial advertising has entered a strange phase. Recent industry analysis of hundreds of thou...
Ecommerce
Ecommerce
Online shops, payment workflows and ecommerce operations.
What McDonald's AI Drive-Thru Teaches Online Shops
Why a Burger Chain's Voice Assistant Matters to Your Online ShopWhen McDonald's started testing a voice assistant called Archy to take drive-thru orde...
How AI Is Reshaping Ecommerce Payments and Personalisation
The quiet revolution in online commerceArtificial intelligence has moved well beyond the back office. In ecommerce, it is now shaping how customers di...
Online Stores That Actually Sell: Beyond the Platform
A webshop is not a business modelLaunching an online store has never been easier. Making it profitable has never been harder. The recent turbulence ar...
The Future of Checkout: What Biometric Payments Mean for Your Online Shop
The rise of biometric payments in retailIn the UK, Revolut has recently expanded its Revolut Pay with Smile feature, allowing customers to authorise p...
Marketplace Profitability: The New Ecommerce Priority
From volume obsession to margin disciplineFor years, the dominant logic in online retail was simple: be everywhere. The more marketplaces a brand join...
Product pages: the new battleground in ecommerce
From a simple listing to a strategic assetFor years the product page was the least complicated part of an online shop: a photo, a short description, a...
Launching an Online Store in Spain: A Pre-Opening Checklist
Why the launch is not the finish linePublishing an online store takes one click. Making sure it actually sells is a different job altogether. For SMEs...
Visual Search Ads: What Pinterest's AI Shift Means for Your Online Store
Search is no longer just about wordsFor years, paid search has been a game of keywords. You bid on a term, you appear in a list, and the shopper decid...
Affiliate Marketing Attribution: Why Last-Click Fails Ecommerce
The affiliate channel is not dying — the way we measure it isAffiliate marketing has carried an awkward reputation for years: the channel everyone kee...