ChatGPT's PIN-Locked Chats: What It Means for Online Shops
A privacy layer, not a vaultOpenAI has started rolling out locked chats in ChatGPT, a feature that keeps selected conversations out of the normal hist...
Ecommerce
Ecommerce
Online shops, payment workflows and ecommerce operations.
Subscription commerce: what online shops in Spain can learn
From binge-watching to repeat buyingStreaming platforms taught consumers to expect a personalised catalogue, a frictionless sign-up and a steady drip...
Ecommerce in Spain: winning the click in the age of AI
The click is still a human decisionEvery few months the ecommerce sector announces that machines are about to take over the buying journey. Assistants...
Ad formats under scrutiny: what brands selling online should learn
Why a social network's taste policy matters to online shopsWord has come from X that paid creatives on the platform may soon be judged on presentation...
Selling online in Catalonia: build a store that actually converts
The Catalan ecommerce market is maturing fastOnline retail in Spain is no longer a novelty: it has become a serious channel with real volume behind it...
PHP2Shell: What Every Online Store in Spain Must Do Now
A server-level flaw, not a plugin problemWhen news breaks about a critical vulnerability in PHP, many shop owners in Barcelona, Lleida or Tarragona in...
Choosing the Right Ecommerce Platform for Your Shop in Spain
Why the platform decision matters more than the launch dateEvery shop that decides to sell online eventually faces the same question: which platform d...
Why online stores in Catalonia fail (and how to fix them)
Traffic is not the problem: conversion isWhen an online store in Lleida, Girona or Tarragona stops growing, the first instinct is usually to spend mor...
Live commerce and exclusive streaming: what it means for your online shop
When a live event moves, so does the audienceOne of the loudest signals in the Spanish digital scene this year has been the decision to take a hugely...
What Meta's AI crawling terms mean for your online shop
Why a quiet change in Meta's terms deserves a second lookIf you run an online shop in Lleida, Barcelona or anywhere else in Catalonia, the terms and c...