Why Your WhatsApp Chatbot Isn't Converting: 9 Flow Mistakes
You tap a "Chat on WhatsApp" button, expecting a quick answer. Instead you get a greeting, a menu of nine options, and a request for your name, email...
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Practical guides to technology, cybersecurity and digital services. Start with a category or narrow your search with a tag.
Retail media and post-purchase revenue for online stores
Why the checkout deserves a second lookFor years, most online stores in Catalonia and across Spain treated the checkout as the finish line: the custom...
Building an Online Shop That Actually Sells in Catalonia
An online shop is a business, not a brochureMany businesses in Lleida, Tarragona, Girona and Barcelona take the leap into ecommerce expecting the webs...
Physical store, digital lifeline: selling online when the high street is at risk
When the shop window breaks, the business does not have toIn late October, a technology retailer's store on Carrer de Balmes in central Barcelona was...
Abuse Shield: Centralised Server Security for Catalan SMEs
Why scattered server defences quietly failMost small and mid-sized organisations in Catalonia do not run one server; they run five, ten, or twenty. A...
5 Ways to Message on WhatsApp Without Saving Contacts
In business, every unnecessary step costs time and money. Yet many companies in Catalonia still rely on a clumsy habit: saving a phone number as a con...
WhatsApp's Latest Update: GIPHY Stickers and AI Custom Sticker Maker
WhatsApp's Latest Update: Animated Stickers from GIPHY WhatsApp, the messaging platform owned by Meta, has rolled out a significant update that brings...
Prime Mover plugin: critical PHP Object Injection flaw
What it is and who is affectedThe National Vulnerability Database (NVD) of NIST has published CVE-2026-115806, a PHP Object Injection flaw (CWE-502) i...
AI agents and the future of online checkout in Spain
From clicks to delegated decisionsEstonia has announced a pilot, expected to start around December 2026, that would let software agents carry out cert...
Programmatic advertising and your online shop: what really matters
Why the streaming ad boom should interest shop ownersFor years, advertising on streaming platforms was a closed door for most small and mid-sized merc...